Rockville, MD, November 18, 2011

Aronson LLC, the Mid-Atlantic region’s premier public accounting and consulting firm, surprised its staff at its November Annual Meeting by handing out over 200 iPads, one for each and every Aronson employee.  The company’s offering, valued at nearly $100,000, was made both to celebrate the firm’s 50^th Anniversary (coming in 2012), and to demonstrate appreciation for the employees’ dedication and hard work.

Aronson, which received the Washington Business Journal’s Best Places to Work award in 2007 and again in 2008, has a rich tradition of commitment to human capital and cutting-edge technology.  Managing Partner Jeffery P. Capron commented, “Here at Aronson there is nothing more important to us than the development of our staff and giving them the tools to reach their goals.  They know that they are supported and appreciated and, in return, they provide the highest level of service and excellence to our clients.  It’s a symbiotic relationship that has helped us cement our reputation as thought leaders and our place in the regional business community.”

Over the last decade, Aronson has dedicated itself to using technology to remain ahead of their competition.  Earlier in that period, that took the form of things like CRM software, enterprise management, and customized accounting technology to improve internal processes and client service efficiency.  In the past two years, however, Aronson has turned the traditional accounting firm marketing model on its ear, eschewing mainstream media advertising in favor of blogging and using social media to market, inform, communicate and engage their clients, prospects, and current/potential employees.  Aronson’s industry-focused blogs, which can be found at www.aronsonblogs.com, have also been wildly successful.  The firm is confident that providing each employee with an iPad is another step in this positive direction.