Description: Learn what you should be asking of prospective buyers, how this asset figures into your estate planning, how much you can borrow, and what to do when events sneak up on you. Walk away understanding the attributes that impact the multiple of earnings for your company and hear accounts from experts where intangible factors impacted the ultimate value of their company.

In this 90 minute online session, Certified Public Accountant Joe Bower, of RJ Bower Consulting and a former Director with PricewaterhouseCoopers will moderate a panel of financial and M&A professionals covering

• Methods to understand your company's market value and measure progress toward growing that value
• Which financial and nonfinancial factors have the most impact on how buyers, investors and lenders view company value
• How and when to update the valuation
• How to use valuation factors in negotiating the sale of your company to dramatically increase the selling price

And, how to incorporate this information into strategic decision-making to maximize your company's worth.

In addressing these points, Joe and the panel will share their experiences working with firms that understood their company's value and those that did not. The knowledge you will gain in this webinar is essential to CEO's and business owners. With it you will have the tools to maximize the value of your company, without you can fall well short of realizing the most value from your firm.

More about our panel
Moderator-Joe Bower, Partner, RJ Bower Consulting
Bower is a licensed Certified Public Accountant (CPA) and a former Director with Price Waterhouse Coopers, having global responsibility within the company for relationship development and management for several Fortune 100 aerospace and defense companies. He has more than 35 years experience in the area of acquisitions and divestures, as well as integration of acquisitions and specializes in financial modeling and forecasting, strategic plan development, and change management.

Panel-Bill Foote, Partner, Aronson & Company
Foote is an Officer in Aronson's Forensic & Valuation Services Group, where he assists clients with complex valuation projects and litigation matters. He has over 13 years of valuation, litigation support, and assurance experience serving middle market companies and entrepreneurs in the government contracting, technology, construction and real estate, and professional services industries.

Panel-Dave Braun, CEO, Capstone
Braun is the founder and CEO of Capstone, a management consulting firm that helps mid market manufacturing and services firms develop and execute growth strategies, including mergers and succession planning. A dynamic speaker, over the past fifteen years Braun has lectured to over 20,000 top-level business executives on the subject of M&A and successful external growth.